What We Do

Genesis Marketing Group is a leading sales rep group representing the finest inspirational gift manufacturers and publishers to the retail market nationwide. Many of our vendors are leaders in the industry including DaySpring Greetings, Carson Home Accents, Creative Brands, Howard’s Jewelry, Manual Woodworkers, Precious Moments, Harvest House Publishers, Howard Books/Simon & Schuster, Worthy Publishing, and more.

Our goal is to supply the highest quality of sales and sales support to both the vendors we represent and the wholesale customers to whom we provide products. We are driven by a passion for excellence and seek to accomplish our goals with the utmost integrity and diligence.

We are dedicated to partnering with the finest manufacturers and publishers offering the most relevant product on the market. Our services include vendor sales conferences, program development, product marketing, order processing, trade show support, catalog marketing group engagement, and retailer feedback for our vendors.

Our sales representatives are personable, professional, and persistent—many have been with Genesis for more than 10 years and have a strong grasp of the retail gift and bookstore market, both in their individual accounts and geographic regions. We have an excellent reputation for providing outstanding service to our accounts and provide national and international coverage within a single network of experienced sales professionals.

Our sales team understands that building and maintaining strong relationships with their buyers is key to their success. As a multi-line rep group, our sales representatives are valuable assets to the buyers they work with and offer the experience, know-how, and coverage to maximize success.

You can find our most frequently asked questions here.

We focus our sales efforts in three main areas: strategic account sales, field sales, and inside sales.

 

Strategic Account Sales

Our strategic account team is made up of highly experienced and driven reps who focus on sales to Christian chain stores, general chain stores, internet retailers, catalog retailers, and other specialty accounts. Our primary accounts include LifeWay Christian Stores, Mardel, Hobby Lobby, Ingram/Spring Arbor, Christian Book Distributors, Choice Books, Books-A-Million, Publishers Clearing House, LTD Commodities, and Starcrest.

Our strategic account team receives dedicated administrative support from Stacie Marquis, who provides knowledgeable and responsive service to our vendors and strategic account buyers.

 

Field Sales

Our field sales team consists of experienced industry professionals who have both a wealth of industry knowledge and a solid reputation for providing excellent service. Many of our field sales representatives have been with Genesis for more than 10 years and enjoy longstanding relationships with their buyers. Each field sales representative covers a geographic territory and regularly meets with their accounts throughout the year. We know that a physical presence in front of buyers is essential to maximizing sales potential, and we are committed to providing our vendors and retailers with experienced and knowledgeable field representation.

 

Inside Sales

Our dedicated inside sales team provides phone support to hundreds of retailers across the country and understands the importance of building relationships with their buyers. They work hard to provide positive buying experiences and excellent customer service to meet needs as quickly as possible. Our inside sale representatives actively pursue new accounts and leads to grow our account base.